Reggae and football fans are in for a treat as Betsafe launches the Dimba na Doba campaign in collaboration with Baba Dede Reggae and Moh Spice Entertainment, two of Kenya’s biggest reggae music promoters.
Betsafe will provide financing across a three-month period to promote reggae Dj’s under the two reggae music champions’ banners and bring football and reggae fans closer to their passions, with the entertainment expected to come to a head during the end-year festive season.
Speaking after singing the agreements, Victor Simiyu, Betsafe Acting CEO, promised fans an exciting union of reggae and football, two of the most popular entertainment formats in Kenya.
“We are happy to partner with Baba Dede Reggae and Moh Spice. It is important to us to fuse these two under the Dimba na Doba partnership. We intend to excite the reggae and football fans by bringing out the passion. We appreciate the reggae DJs’ talent and promote it so we they can engage football fans who can then have a more exciting experience when their teams are playing,” said Simiyu.
DJ Moh was equally looking forward to the results of the partnership terming it “the best thing to happen to Moh Spice Entertainment this year”, while teasing a series of major events across the country with a focus on “mitaa”.
“We are looking forward to getting more people on board. Betsafe and Moh Spice will be one force to reckon with. The partnership is of good value to us and to our fans. This partnership with Betsafe will give us a bigger reach as we aim to do something big across the country. We’ll soon be in every neighborhood,” said DJ Moh.
Baba Dede, AKA MC Teargas, was also excited about the partnership and looked forward to a valuable partnership with Betsafe.
“It’s a very positive partnership. We are looking forward to doing great things with Betsafe as our two big brands collaborate. We play the game of numbers and that is what we’ll bring to the table for Betsafe,” said BabaDede.
The partnership is in line with Betsafe’s commitment to promoting talent across the board. The bookmaker is already sponsoring two of Kenya’s biggest football clubs, AFC Leopards and Gor Mahia FC.